Marketing Funnel Explained: Awareness to Conversion
You're getting website traffic but no sales. Your social media has followers but they don't buy. You run ads that get cl...
Camille Cooper • 01 Jan 2026
🎯 Marketing & Advertising 101
Master the art and science of marketing in the digital age. Whether you're a college student taking your first marketing class, an entrepreneur launching your business, or a career-changer exploring the field, this category breaks down marketing and advertising fundamentals into practical, actionable lessons. Learn how to understand your target audience, create compelling campaigns, leverage social media platforms, write persuasive copy, and measure what actually works. From traditional marketing principles (the 4 Ps) to cutting-edge digital strategies (SEO, content marketing, paid ads), we cover the skills employers want and entrepreneurs need. No MBA required—just curiosity and the willingness to learn.
Competitive Analysis: Understanding Your Market Position
You launch a product convinced it's unique. Three months later, you discover five competitors doing exactly what you do—...
Camille Cooper • 01 Jan 2026
Consumer Behavior: Psychology of Why People Buy
You assume people buy rationally—comparing features, calculating value, choosing the objectively best option. Yet custom...
Camille Cooper • 01 Jan 2026
Creating a Marketing Strategy: From Goals to Execution
You're posting on social media randomly, running occasional ads when budget allows, sending sporadic emails, trying ever...
Camille Cooper • 01 Jan 2026
Brand Positioning: How to Stand Out in a Crowded Market
Your product is great—quality materials, thoughtful design, competitive pricing. Yet customers scroll past your ads, cho...
Camille Cooper • 01 Jan 2026
Market Research on a Budget: Tools and Techniques
You need to understand your market—what customers want, what competitors offer, what pricing works, what messaging reson...
Camille Cooper • 01 Jan 2026
Understanding Your Target Audience: Buyer Personas 101
You're marketing to "everyone" because you believe your product appeals broadly. Your ads target "18-65, all genders, al...
Camille Cooper • 01 Jan 2026
Marketing 101: The 4 Ps Explained (Product, Price, Place, Promotion)
You have a product or service to sell but don't know where to start. Should you focus on pricing it competitively? Adver...
Camille Cooper • 01 Jan 2026